Chain letters behave a lot like real viruses. A successful chain letter usually morphs into several variants over time, picking up new helpful traits along the way.
I recently received an old chain letter, included below. It seemed so old that I googled it, and found that the original letter circulated at least eight years ago...in 1999. See here, variant #2.
The two versions are extremely similar but the more recent one is much more sophisticated.
1. The Subject Line
The subject line now claims that "It was on Good Morning America", instead of the dull AOL/Microsoft merger. Good Morning America must research their topics, right? And the subject line is now timeless -- not pinned to a specific event that could show it to be outdated.
2. The "No Downside" Gambit
The new version asks, "What have you got to lose?" This reminds the reader that there is a very low cost to sending email.
3. The Source
The source is now a NAMED expert (an attorney who knows the law) instead up just an anonymous friend with a good reputation. The impact of "the good friend" drops off pretty quickly as the letter moves, but everybody knows that attorney's are experts at the law.
4. The Specific Anecdote: Baylor/UT
Not sure why, but the Baylor/UT anecdote is so random that it seems true.
5. The Virus Protection Alert
The new email includes a few paragraphs pretending that a virus scan had been run on the email. Phew! No virus, must be real!
Beyond computer/business unsavvy people in general, this letter would seems to spread best among women -- judging from the fact the original sources are women and the Good Morning America reference. (I'm sure there are versions of this letter, or others, that spread better among men.)
Here is a fascinating site that covers the history of chain letters, including early apocryphal letters going back hundreds of years, and the first modern money ones (in the 1930's U.S.). Hours of reading. Here is the beginning of an article on paper chain letters mutating over time. Here are the letters behind it.
Start Letter
-------------------------------------------------------------------------------
Fwd: PLEEEEEEASE REEEEEAD! IT WAS ON GOOD
MORNING AMERICA
...
To all of my friends, I do not usually forward
messages, But this is from my friend Pearlas Sandborn and she really is an
attorney. If she says that this will work it will work. After all, what have
you got to lose?
READ BELOW.
SORRY
EVERYBODY.. JUST HAD TO TAKE THE CHANCE!!! I'm an attorney, and I know the law.
This thing is for real. Rest assured AOL and Intel will follow through with
their promises for fear of facing a multimillion-dollar class action suit
similar to the one filed by PepsiCo against General Electric not too long ago.
Dear Friends:
Please do not take this for a junk letter. Bill Gates sharing his fortune. If you ignore this, You will
repent later. Microsoft and
AOL are now the largest Internet companies and in an effort to make sure that
Internet Explorer remains the most widely used program, Microsoft and AOL are running an e-mail beta test. When
you forward this e-mail to friends, Microsoft
can and will track it (if you are a Microsoft
Windows user) for a two-week time period.
For every person that you forward this e-mail to, Microsoft will pay you $245.00 For every person that you
sent it to that forwards it on, Microsoft
will pay you $243.00 and for every third person that receives it, you will be
paid $241.00. Within two weeks, Microsoft
will contact you for your address and then send you a check.
I thought this was a scam myself, But two weeks after receiving
this e-mail and forwarding it on. Microsoft
contacted me for my address and within days, I received a check for $24,800.00. You need to respond before the
beta testing is over. If anyone can afford this, Bill gates is the man.
It's all marketing expense to him. Please forward this to as many people as
possible. You are bound to get at least $10, 000.00 We're not going to help
them
out with their e-mail beta test without getting a little something for our
time.
My brother's girlfriend got in on this a few months ago. When Iwent to visit
him for the Baylor/UT game. She showed me her check. It was for the sum of
$4,324.44 and was stamped "Paid in full" Like I said before, I know
the law, and this is for real.
------ End of Forwarded Message
=
--
No virus found in this incoming message.
Checked by AVG Free Edition.
Version: 7.1.409 / Virus Database: 268.14.4/532 - Release Date: 11/13/2006
--
No virus found in this outgoing message.
Checked by AVG Free Edition.
Version: 7.1.409 / Virus Database: 268.14.4 /532 - Release Date: 11/13/2006